What is Garde?
An overview of what Garde does, how the cancel flow works, and what data it tracks.
Garde is a wine club retention tool. When a member decides to cancel their subscription, Garde gives them a reason to reconsider — before they're gone.
The problem it solves
Most wine clubs lose members silently. A member clicks "cancel," confirms, and disappears. You never find out why they left, and you never had a chance to keep them.
Garde changes that. Instead of sending members straight to a cancellation confirmation, it shows them a short, branded experience designed to understand their reason — and offer them something that might actually work.
How it works (from your member's perspective)
When a member starts the cancellation process, they go through three steps:
- They pick a reason. Garde shows them a short list of cancel reasons — things like "too much wine," "too expensive," or "life got busy." They choose the one that fits.
- They see a save offer. Based on the reason they picked, Garde shows a tailored offer. If they said "too expensive," they might see a discount. If they said "too much wine," they might see a pause option. The offer matches the problem.
- They decide. They can accept the offer and stay, or they can still cancel. Either way, you now know why they were leaving and what they were offered — which is more than most wineries ever learn.
What Garde tracks
Every cancellation session is logged in your admin dashboard. You can see:
- Total flows started — how many members considered cancelling
- Members saved — how many accepted an offer and stayed
- Save rate — what percentage you're retaining, broken down by cancel reason
- MRR saved — the estimated monthly revenue you kept
- Member feedback — what members wrote when given the chance to say more
Over time, this data tells you exactly where you're losing members and which offers actually work. It's the difference between guessing and knowing.
How Garde connects to your wine club
Garde integrates with your Awtomic account. It pulls live member data — their name, club, tenure, and lifetime value — so the cancellation experience feels personal, not generic. When a member accepts a save offer (a pause, a skip, a discount), Garde executes it automatically through Awtomic. No manual steps for your team.
Setting up the connection takes about five minutes. See Connecting Garde to your Awtomic store for step-by-step instructions.
Ready to set it up?
Start with the quickstart: Setting up your first cancel flow →