Keep the members
you've earned.
Personalized cancel flows and payment recovery, built specifically for wine clubs on Awtomic and Commerce7.
The problem every wine club faces
20–30%
Annual churn
The industry average for wine club member loss — most of it silent and preventable.
35%
Involuntary churn
Of cancellations are failed payments — members who didn't choose to leave. Recoverable.
$0
Most spend on it
The vast majority of wine clubs have no cancel flow optimization in place today.
What we do
Everything you need to reduce churn
Personalized cancel flows
When a member clicks cancel, they see a tailored save offer based on their reason — pause, skip a shipment, take a discount. One click executes the offer in Awtomic.
Passive churn recovery
When a payment fails, we classify the decline type and send the right recovery email — card update, SCA verification, or FOMO before the next shipment.
Analytics that matter
Save rate by cancel reason, MRR recovered, member feedback quotes, and a full session log. Export to CSV for your own analysis.
Multi-user team access
Invite your tasting room staff, club manager, and marketing team. Role-based permissions. Everyone stays in sync.
Cancel flow
The moment a member clicks cancel is your best chance to keep them.
A generic “are you sure?” popup doesn't work. We show members a personalized offer based on exactly why they're leaving — and execute it instantly, right in your platform.
- ✓Pause for 1–3 months
- ✓Skip the next shipment
- ✓Take a discount for 2 cycles
- ✓Match to a different club tier
How it works
Live in minutes, not months
01
Connect your platform
Link your Awtomic or Commerce7 store with an API key. We pull live member data — name, club, tenure, billing.
02
Customize your flow
Set your cancel reasons and save offers in the dashboard. Your branding, your copy, your logic. No code.
03
Watch the saves roll in
Members who would have cancelled see personalized offers. Accepted offers execute instantly. You see everything in the dashboard.
Built for the long game
A wine club member who stays for 5 years is worth 10× what a one-year member is. The math on retention is obvious.
35% of wine club cancellations are involuntary — failed payments from members who didn't choose to leave. Most wineries have no system to recover them.
Ready to keep the members you've earned?
We work with wine clubs on Awtomic and Commerce7. Reach out and we'll get you set up — usually same week.
From the blog
Retention strategy for wine clubs
Why 35% of Members Leave Without Ever Deciding To
Passive churn is the most expensive problem most wineries have never measured.
StrategyThe 6 Reasons Members Cancel — and What Actually Saves Them
Not all cancel reasons are equal. The wrong intervention makes things worse.
BusinessWhat Does a 1% Improvement in Retention Actually Buy You?
The math on retention is more compelling than most wineries realize — and it compounds.