Club swap offers and swap mappings
How to set up club swap offers that suggest a different tier instead of cancellation, and how to configure swap mappings.
A club swap offer suggests a different club tier as an alternative to cancelling. Instead of losing the member entirely, you redirect them to a level of membership that fits their situation better.
This is most effective when the cancellation reason is about price or fit — "Too expensive" is a natural cue for a downgrade, and "Wrong wines" can point to a different tier with a different selection profile.
When to use a club swap
Use a swap offer when you have a meaningful alternative to the member's current tier. Examples:
- Downsell: A member on a 6-bottle quarterly club cites "Too expensive." Offer them a 2-bottle monthly club at a lower price.
- Upsell (rare): A member on an entry-level club cites "Wrong wines." If you have a premium reserve tier with better selection, a swap could genuinely help.
Don't use a swap offer if you don't have a tier the member would actually want. A bad swap offer is worse than no offer.
Setting up swap mappings
Swap mappings tell Garde which club to suggest for a given member's current club. Go to Admin → Swap Mappings to configure them.
For each mapping, you set:
- From: The member's current club (by Awtomic club ID)
- To: The club you're suggesting as the alternative
- Direction: Upgrade or downgrade (used for offer copy context)
- Copy: The headline and subtext for the offer card
You can have multiple mappings — one per current-club/suggested-club pair.
What the member sees
When a member reaches a club swap offer, they see a card showing the suggested club name, your configured headline and subtext, and an accept button. If they accept, Garde initiates the club change through the Awtomic API automatically — no manual steps.
If the swap fails (e.g. the target club doesn't exist or the API call errors), the member sees a contact request instead, and you receive an alert.
Finding your Awtomic club IDs
Club IDs are visible in the Awtomic admin under each club's settings page. You'll need these to configure the "From" and "To" fields in swap mappings.
Related: Save offer types → · Cancel reasons →