Reordering and removing cancel reasons
How to change the order your cancel reasons appear in, and how to safely remove ones you don't need.
Reordering reasons
The order your reasons appear matters. Members tend to select from the top of the list — so put your most common cancellation drivers first. If you've checked your dashboard and "Too expensive" drives 40% of your cancellations, it should be near the top.
To reorder: go to Admin → Flow Config and use the ▲▼ arrows next to each reason. Changes take effect immediately for new sessions.
A practical starting order for most wine clubs:
- Too much wine
- Too expensive
- Life change
- Wrong wines
- Forgot I was a member
- Other
Adjust this based on what your session data actually shows.
Removing a reason
To remove a reason, open it in the Flow Config editor and click Delete reason.
A few things to know before you do:
Past sessions are unaffected. Historical sessions that used this reason keep their original value. Your analytics data is safe.
The reason disappears from the member-facing flow. Members will no longer see it as an option. If it was a common selection, consider replacing it with a more fitting reason rather than removing it outright.
You can't undo a deletion directly, but you can recreate the reason with the same label and a new save offer. Any new sessions from that point will use the new reason.
How many reasons should I have?
Stick to 4–6 reasons. More than that and members start overthinking the choice — analysis paralysis can cause them to give up and close the tab instead of selecting an option.
If you find yourself wanting 8 or 10 reasons, look for ways to consolidate. "Moving house," "New job," and "Getting divorced" are all "Life change."
Related: Cancel reasons — what they are and how to set them up →