Offer sequence performance

The Offer sequence performance section appears in your dashboard when you use multi-offer sequences — where a member who declines the first offer is shown a second one before they confirm cancellation.

If you only use single offers, this section won't appear.

What it shows

For each cancel reason that has a multi-offer sequence, you'll see:

Offer 1 saves — How many members accepted the first offer (before seeing the second)
Offer 2 saves — How many members declined the first offer but accepted the second
Total saves — Combined retention for that reason

This tells you how hard your first offer is working, and whether having a second offer is paying off.

How to read it

If Offer 1 saves are high and Offer 2 saves are low: Your first offer is doing the job. The second offer is a safety net you're rarely using — that's fine.

If Offer 1 saves are low and Offer 2 saves are high: Members are consistently declining the first offer. Consider whether the first offer is well-matched to the reason, or whether the second offer is actually the better fit and should be promoted to first.

If both are low: Neither offer is resonating. Review the offer copy and type for that reason. A contact request as one of the options gives you a chance to learn more directly from members.

Using this data to optimize

A few practical moves:

Swap the order — If Offer 2 consistently outperforms Offer 1, flip them. Members shouldn't have to decline once to get to the better offer.
Remove the second offer — If Offer 2 saves almost nobody, a single well-chosen offer is cleaner. Less friction.
Replace Offer 1 — Low Offer 1 performance often means the type or copy is off. Try a different offer type and compare over the next 30 days.