Multi-offer sequences
How to show a second save offer to members who decline the first, and when it makes sense to use them.
A multi-offer sequence gives members who decline your first save offer a second option before they confirm cancellation. Instead of hitting a dead end, they see a different kind of offer — one that might work better for them.
When to use them
Multi-offer sequences make the most sense when:
- You're dealing with a high-value member — The extra step is worth the effort for members spending $100+/month.
- The reason is ambiguous — "Other" or "life change" can mean many things. A second offer gives you another swing.
- Your first offer has low acceptance — If fewer than 15–20% of members are accepting the first offer for a reason, a second offer gives you a fallback before losing them.
For low-value or price-only objections, a single well-matched offer is usually enough. Don't add a second offer just to have one.
How to set it up
In Admin → Flow Config, open the cancel reason you want to configure. Under the first save offer, you'll see an Add second offer option. Configure the second offer type and copy just like the first.
Recommended approach:
- Set Offer 1 as your preferred save — the one most likely to work.
- Set Offer 2 as a fallback that takes a different angle. If Offer 1 is a pause, consider a discount for Offer 2, or vice versa.
What the member sees
After declining Offer 1, the member sees a brief transition screen — something like "We understand. Here's one more option before you go." — then Offer 2.
The intermediate decline button label on Offer 1 is configurable. Use something gracious: "No thanks, show me another option" works well. Avoid anything that feels pushy.
How many offers should I use?
Two, maximum. Every additional step increases friction and frustration. A member who has declined twice is telling you something — let them go gracefully, and capture their reason.
Measuring performance
The Offer sequence performance section of your dashboard shows Offer 1 vs Offer 2 save counts per reason. Check it after a few weeks to see if the second offer is earning its place.
Related: Offer sequence performance → · Save offer types →