Customizing your email templates

Every email Garde sends uses a template you can customize. You can change the subject line, rewrite the body, and add your own tone and branding. Templates use a simple {{variableName}} syntax to insert live data — the member's name, the offer they accepted, your winery's name.

Accessing the email template editor

1. Log in to your Garde admin
2. Go to Settings → Email templates
3. Select the template you want to edit from the list
4. Edit the subject line and body in the fields provided
5. Click Save template

Changes take effect immediately for new sessions.

Available templates

You'll see eight templates in the list — three cancel-flow emails and five dunning emails. See Email notifications — what gets sent and when for a description of each one.

Template variables

Insert any of these variables into your subject line or body using double curly braces: {{variableName}}.

Variable	Description	Available in
{{memberName}}	Member's first name	All templates
{{memberEmail}}	Member's email address	All templates
{{clubName}}	Name of the subscription club	All templates
{{wineryName}}	Your winery's display name	All templates
{{offerTitle}}	Title of the save offer they accepted	Confirmation email
{{offerDescription}}	Full description of the accepted offer	Confirmation email
{{returnUrl}}	Link back to your winery's website	All templates
{{manageUrl}}	Link to the member's subscription page	Dunning emails
{{daysUntilCancellation}}	Days remaining before the subscription is cancelled	Final warning email

Variables are replaced with live values at send time. If a variable isn't available in a given context (e.g. {{offerTitle}} in a dunning email), it will be replaced with an empty string.

Subject line and plain-text fallback

Each template has two fields:

• Subject line — Supports variables. Keep it under 60 characters so it doesn't get cut off in most email clients. Example: Your {{wineryName}} membership — confirmation
• Body — Supports basic HTML and variables. Write it as you'd write any email: short paragraphs, clear call to action, personal tone.

If you leave the plain-text fallback field blank, Garde auto-generates one by stripping the HTML tags from your body. For most wineries this is fine, but if your body relies heavily on formatting for clarity, consider writing a separate plain-text version.

Testing a template

After saving, use the Send test button on any template to send a copy to your staff email address with sample values filled in. Review it in your actual inbox before relying on it for live members.

If a template sends but the variables show up as literal text (e.g. {{memberName}}), double-check the spelling — variable names are case-sensitive.

Tips for effective email copy

• Use {{memberName}} in the subject line — Personalized subjects consistently get higher open rates
• Be specific about what happened — "Your pause is confirmed" outperforms "Update to your account"
• Keep it short — Members who just interacted with a cancel flow are already a little stressed. One clear message beats a long email.
• Include a real reply-to address — If a member has a follow-up question, they should be able to reply directly

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Next: Multi-language email templates — sending emails in the member's preferred language.